Inside Pay Per Click

Welcome

Internet penetration in the UK is up to 72%, with “the home and work active digital universe” numbering 43 million [Nielsen Online, January 2009]

With such a large potential market you want a pay per click advertising solution that is highly targeted. We provide affordable high value advertising for local, national and global businesses.

Pay Per Click; sometimes called Paid Search or Sponsored Links, is an advertising model adopted by most search engines. In Google’s case their pay per click system is called Google Adwords. You determine which ‘Keywords’ you would like your websites advert to appear against, and every time a user types that keyword in Search Engines such as Google your advert is shown in the results. Your advert will typically appear in the top 3 results or down the right hand side of the screen, but other options are available. Every time someone clicks your advert you will pay the search engine a predetermined bid called a cost per click.

All our pay per click solutions are built by commercially experienced Google and MSN qualified professionals. We take the time to understand your customers and create advertising that engages them at exactly the right time. Uneffective Google, Yahoo or MSN PPC advertising campaigns cost UK businesses £1000′s. All our campaigns are delicately targeted and optimised for customers not clicks.

Strategy

Finding Customers Not Clicks

It is all too easy to get carried away driving traffic to your site, with our strategic approach to paid search we believe “less for more”. We start any paid search campaign by talking to you and gaining a full understanding of your business and the objectives of your advertising. By learning this and how you interact with your customers we can tailor your paid search to deliver customers with exactly the right intent and less irrelevant clicks.

We create an intelligent keyword universe by applying commercial understanding to insight provided from technology and years of paid search experience.

Whether your looking to sell iPods or generate mortgage leads we will consider your budget, business needs and market strengths to create a completely unique advertising strategy. With improvement to the existing structure of their PPC campaigns our clients have seen up to a 60% reduction in their average cost per click.

Structure

Efficient Structure = Effective Management

When building a new advertising campaign or receiving an existing one structure is of paramount importance. Many growing advertising campaigns can become buried in keywords and loose the clarity and control required to succeed. By creating a concise and targeted structure to your advertising we can:

• Deliver highly relevant adverts
• Improve your click through rate
• Lower your cost per click
• React quickly to opportunities
• Provide clarity to your performance
• Expand with control and precision

Bid Control

Technology To Get More For Your £

We are committed to delivering the highest levels of control when managing your marketing spend. To accurately monitor bids and keywords we use some of the latest technology and can advise what solution would best suit your business. Whether you need to ensure you only advertise stock you have or simply need leads at the lowest cost we can deliver the technology.

Our experts use rules based keyword monitoring to ensure any problem keywords are highlighted fast and every penny spent is channelled to where it can provide the maximum return. We don’t use algorithmic bid management; put simply, it’s our experts that decide your strategy not a computer programme.

Conversion

Converting The Clicks Into Customers

Seeing which of your keywords generated a conversion or sale is the easy part, understanding the whole path to that conversion is slighty more tricky.

You can optimise your paid search advertising by simply increasing your bids on keywords that convert, but to truly stay ahead of the competition you need understand more than just the ‘last click’.

If your analytics tells you that the majority of your sales come from people searching for your company how do you know where their interest originated? Our technology allows us to gain an insight into where your customers started their conversion path. Using this information we can apply your budget more intelligently.

Site Testing

Achieve More With Conversion Analytics

Paid search provides targeted visitors and due to a high level of consistency it is possible to accurately measure how they react to your website. We can follow their journey, track drop off points, measure the effectiveness of new pages or test variations of pages and a lot more. Simply; we ensure that your site achieves it’s maximum value to your business.

We are well versed in Google Website Optimizer, Yahoo Web Analytics, Omniture and and a range of 3rd party tracking solutions.