Inside Search Engine Optimisation

Welcome

55% of UK adults have purchased something online. Do they find your website?[ONS via eMarketer, Oct 2008]

We create proven solutions that will raise your website on Google, Yahoo, Bing, MSN and more. Whether you’re starting out or have an established Search Engine presence, our SEMPO qualified experts deliver years of experience and proven processes to provide lasting results.

Search Engine Optimisation; sometimes called Natural Search or Organic Search, is the science of raising your websites Search Engine profile. Inside Online Marketing takes a transparent and performance driven approach to SEO, delivering scalable services that provide a level of return that far out ways the initial investment. We will work with you to understand your customers and create a strategy that targets realistic keywords with a proven return for your business – Find out more with our Free SEO audit.

Strategy

Finding The Path To The Highest Return

Before we start any SEO campaign we take the time to achieve a complete understanding of your business, this allows us to assess the search landscape and determine where you will see the highest return on investment. With most businesses there are hundreds possibly thousands of keywords that could bring customers to your website, how do you choose which to target?

Our research process:

• Gain commercial insight
• Produce keyword list
• Review search engine results
• Analyse competitors SEO profile
• Benchmark against your SEO profile
• Provide a clear fixed cost action plan

Your strategy for SEO keyword targeting should be completely separate from that taken in paid search. As such Inside Online with work with you to understand where there are opportunities for profitable campaigns based on your business metrics and holes in your competitors online presence. Effective SEO strategy is about looking for quick wins, achievable medium term goals and working in the long term to achieve top positions on big volume driving keywords.

Using our analytical approach we can tell you where you business is now and more importantly the work you need to carry out to achieve your goals – Find out more with our Free SEO audit.

Site Structure

Laying The Foundations Of Success

Search Engines such as Google constantly index over 40 billion currently active websites. With such a vast amount of data to collate it is important that you make it as smooth as possible for the Search Engines to read your sites code.

The first step is to ensure your website is displayed using code that is well structured, clean and compliant. Next we make the best use of elements that the Search Engines use to assess your sites position and delicately tailor your content to match your SEO strategy.

We test the your web pages and show how the search engines see your content and keywords. Every page within your website is an opportunity to rank for multiple keywords or phrases. We will work with you to help you understand what each page in your website should be targeted towards to drive relevant customers directly to you. Using various tools we will then optimise each page so ensure that Google, MSN and Yahoo fully understand what keywords to rank your website for. This is called ‘on page’ optimisation and is a major factor in whether a website will rank 1 or 100.

How well is your website structured? find out more with our Free SEO audit.

Link Building

Show Your Popularity With Links

Google and other Search Engines like popular sites, the more popular your site is the more trustworthy they believe it to be. You can show this popularity through your ‘link profile’ where the number of links to and from your website are recorded.

We deliver solutions to build a high quality and well balanced link profile. Every link to your site carries a different value to the search engines depending on its’ origination, format and whether it is reciprocal. One well placed link on a relevant and authoritative website can be worth a 1000 low quality irrelevant links.

Our process delivers a balanced blend of high quality links using techniques such as online PR, relevant directory listings and viral link baiting that produce a high value return for our clients – Find out more with our Free SEO audit.

Online PR

Get Heard And Drive Interest

Since the dawn of the social internet, there has been a fundamental shift in how we engage with news, sport, friends and companies online rather than offline.

Our online PR solution allows you to cost effectively release regular news and information about your business across a range of industry specific and business news channels, as well as a range of consumer based forums. Reaching hundreds of thousands of people and building your websites popularity.

The benefits for your business are:

• Raise your brand awareness
• Drive customers to your site
• Increase your natural link profile

Blogging

The Hub Of Your Communications

A correctly set up Blog provides a fantastic tool to allow you to release regular content to your online community as well as Google and other Search Engines. Blogs and personal websites accounted for 1.19% of all UK traffic in the first week of June 2008, equivalent to one in every 84 internet visits. Every time you post a new article to your blog it isn’t just the people who regularly visit your website that benefit, your blog can manage a number of actions:

• Tell Google to list your content in search results
• Send a Twitter notification to all your followers
• Update your Facebook Page and other social networks
• Add the content to your RSS and email feeds

Our experts provide Blog setup and SEO content management solutions to maximise the potential of all your Blogging.